When does an eSIM beat my plan’s EU roaming?
When your network charges a daily fee for Italy, caps roaming data, or you are staying long enough for fair use to apply. If Italy is free on your plan with enough data, you may not need one.
Prices in pounds · for UK travellers
Rome, Venice, the Amalfi Coast or the lakes? Compare what your UK network charges in Italy with a travel eSIM priced in pounds.
Photo: hyde ciel on Unsplash
When your network charges a daily fee for Italy, caps roaming data, or you are staying long enough for fair use to apply. If Italy is free on your plan with enough data, you may not need one.
Mostly. Signal drops in the long tunnels between Florence and Bologna, so download tickets before you board.
They are separate countries. Check the plan’s coverage list if you plan to use data there.
Set your trip length and how you use your phone. eSIM bars are data-only plans that cover the whole trip; UK network bars use your UK allowance and include calls and texts. EE and O2 and Vodafone don’t publish a price for Italy that we can check, so they aren’t charted.
Sources: Three roaming (checked 6 November 2026) · Airalo fixed-data plans (checked 9 November 2026). Prices change; check before you buy.
Italy eSIM
Pick the trip that sounds most like yours. Every plan is data only, paid once, with no contract.
Prices in GBP
Swipe to compare plans
On every plan here
Other sizes for different kinds of trip.
A day pass gives you full-speed data for one day, then slower data for the rest of the day.
500MB to 10GB a day
From £1.99
See day passesFor each trip we pick the current plan that costs the least while lasting the whole trip and gives about 0.3 to 0.7 GB a day, enough for maps, messages and social media. A plan may last longer than the trip. Everyone uses data differently, so check your phone’s recent data use. “Best value” only appears when that plan also costs the least per GB of all the plans that fit.
Networks our Italy plans use: TIMIliadWind
Italy is in the EU, so check your plan first: it may already include roaming there. What each network publishes for Italy, and a week of it:
| Network | What it charges | 7 days | Compare |
|---|---|---|---|
| Varies by plan EE doesn’t publish one price for every country: it prices roaming by destination, plan and start date. Check EE’s roaming tool for Italy. | No published price | EE roaming | |
| O2 | O2 Europe Zone O2 treats its Europe Zone separately from O2 Travel, and what you pay in Italy depends on your plan. Check your plan in My O2 before you go. | No published price | O2 roaming |
| Vodafone | Check Vodafone Check what Vodafone charges in Italy in its roaming charge checker. Its European roaming passes only cover Zone B. | No published price | Vodafone roaming |
| Go Roam in Europe £2.75 a day in Go Roam in Europe (£2 on plans from 2021 to 2025), or £12 for a 7-day pass. Unlocks your UK calls, texts and up to 12 GB of your UK data. | £12.007-day pass | Three in Italy vs eSIM |
Sources: EE (checked 29 October 2026) · O2 (checked 29 October 2026) · Vodafone (checked 29 October 2026) · Three (checked 6 November 2026). Prices change; check before you buy.
Plans with exactly the same data allowance and validity for Italy, both data-only and priced in pounds. Coverage and networks can differ, so check the plan details before you buy.
Highlighted: the lower price for each plan. Holafly sells unlimited data only, priced in US dollars, so it isn’t in this like-for-like table.
Sources: Airalo fixed-data plans (checked 9 November 2026). Prices change; check before you buy.
A Italy plan covers Italy only. This is what your UK network charges next door:
| Going on to | O2 | Three | Vodafone | eSIM |
|---|---|---|---|---|
| SwitzerlandLake Como and Lake Maggiore, which reach into Switzerland | Europe Zone: check your plan | £2.75 a day (Go Roam in Europe) | Check Vodafone | Switzerland plans |
| San MarinoSan Marino, near Rimini | Europe Zone: check your plan | £2.75 a day (Go Roam in Europe) | Check Vodafone | San Marino plans |
| Vatican CityVatican City in Rome | Europe Zone: check your plan | £2.75 a day (Go Roam in Europe) | Check Vodafone | Vatican City plans |
For maps, messaging, train apps and some social media, about 1 GB a day is plenty, so 5 to 10 GB covers a week. Hotel Wi-Fi is common, so you may need less.
An Italy-only plan covers Italy. If you cross into Switzerland from the lakes, check the plan’s coverage list, or choose a Europe plan that includes Switzerland.
For a week with about 0.7 GB a day, the Graba SIM 5GB, 30 days plan costs £5.49, less than each published UK network option for Italy (the lowest is Three at £12.00). UK network prices include calls and texts; the eSIM is data only.
EE: EE doesn’t publish one price for every country: it prices roaming by destination, plan and start date. Check EE’s roaming tool for Italy. O2: O2 treats its Europe Zone separately from O2 Travel, and what you pay in Italy depends on your plan. Check your plan in My O2 before you go. Vodafone: Check what Vodafone charges in Italy in its roaming charge checker. Its European roaming passes only cover Zone B. Three: £2.75 a day in Go Roam in Europe (£2 on plans from 2021 to 2025), or £12 for a 7-day pass. Unlocks your UK calls, texts and up to 12 GB of your UK data.
Live chat in the Graba SIM app is open 24/7. Email and contact-form requests are answered Monday to Friday.
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